1. Can Google & AI understand what you do?

Your homepage clearly says what you do, who you help, and where you are
You have a dedicated page for each main service
Your headings clearly describe your services
You mention your location on key pages
Your website targets real search terms

If it’s unclear, you won’t show up.

2. Are you answering real questions?

You include FAQs based on real customer questions
You cover pricing, timing and expectations
Your content is conversational and easy to understand
Your content is based on real searches

AI tools pull answers, not just websites.

3. Do you look credible online?

You have recent Google reviews
Your Google Business Profile is active
Your site includes testimonials or results
Your business details are consistent online
You appear across Google, maps and directories
Other websites reference your business

No trust = no visibility.

4. Is your website active or just sitting there?

You’ve updated content in the last 3–6 months
Your content reflects current services
Your social media profile & posts link back to your website
You actively drive traffic (SEO, content, etc)
You have a content plan

Inactive websites get ignored.

5. Can people (and Google) actually use your site?

Your website loads quickly
It works properly on mobile
It’s easy to navigate
Clear calls-to-action

If users struggle, rankings drop.

6. The 2026 Technical Layer

Your site is set up for Google and AI understanding
Connected to Google tools (Search Console etc)
Content structured with schema
Updated for modern search
Authority signals point to your site

This layer now plays a major role in visibility.

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