Away At Aireys Inlet

From a much-loved family resort to a leading Great Ocean Road destination.

Aireys Inlet Getaway is a family-owned holiday resort that has welcomed guests since 1992. With decades of loyal repeat visitors and word-of-mouth referrals, the business already had a strong reputation, but its digital presence no longer reflected the quality of the experience it offered.

MangoTree Media was engaged to redesign the website, modernise the online experience and improve discoverability through SEO, helping attract new visitors while continuing to serve returning guests.

The approach

We developed a digital strategy that modernised Aireys Inlet Getaway’s online presence while preserving the reputation and warmth that had made it a family favourite for more than 30 years.

The strategy focused on:

  • Repositioning the resort with a fresh, contemporary website that reflected the quality of the accommodation and surrounding coastal lifestyle.
  • Creating a more intuitive user experience that made it easier for guests to explore the property and book their stay.
  • Implementing SEO and Answer Engine Optimisation (AEO) to improve visibility for high-intent accommodation searches along the Great Ocean Road.
  • Developing a comprehensive Aireys Inlet Visitor Guide showcasing local beaches, restaurants, walking trails and attractions to increase organic search traffic and support local tourism.
  • Optimising the website for mobile devices, accessibility and fast performance across all screen sizes.
  • Strengthening the property’s digital presence to encourage more direct bookings while reducing reliance on third-party booking platforms.

The goal: modernise the brand, increase organic search visibility, attract new guests, and support year-round occupancy while maintaining the loyal customer base the resort had built over decades.

The work

MangoTree Media worked as an end-to-end creative partner, delivering:

  • Website design & development

  • UX improvements

  • SEO & Answer Engine Optimisation (AEO)
  • Accommodation copywriting

  • Local tourism directory

  • Visitor experience pages

  • Google Search optimisation

  • Ongoing website support

  • Digital marketing advice

Project Highlights

  • First-page Google visibility for key accommodation searches, ranking alongside major booking platforms including Booking.com and Airbnb.

  • 10,800+ Google search impressions in just three months, increasing visibility for both the resort and the Aireys Inlet destination.

  • Increased organic website visits from Google Search without relying on paid advertising.

  • 2.6% average organic click-through rate, demonstrating strong engagement from high-intent accommodation searches.

  • A comprehensive Aireys Inlet Visitor Guide helping guests discover local attractions and supporting regional tourism & business.

  • A modern, search-optimised website that supports strong year-round occupancy while continuing to attract loyal returning guests.

Review

“Kellie came recommended to me and was a dream to work with. She is so professional to deal with and created such a beautiful, functional website for us in only a few weeks. She has a great eye for design and can also think practically so our new website is simple, beautiful and easy to navigate. Kellie also provided training after the completion of the website so that we can edit the site ourselves which is super handy. We will definitely be using her Mango Tree Media in the future.“

Natalie – Away Manager

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