Anthea Amore’s
Organic Passion Catering

18 years of growing one of Byron Bay’s best-known vegan brands

Organic Passion Catering is one of Byron Bay’s leading wellness and retreat caterers, creating premium plant-based dining experiences for yoga retreats, wellness escapes, destination weddings and special events across the Northern Rivers.

Over an 18-year creative partnership, MangoTree Media has helped grow the business into one of the region’s most recognised catering brands through strategic branding, two custom websites, cookbook design, SEO, media campaigns and ongoing creative direction.

The approach

Rather than treating each project as a standalone job, we developed a long-term brand strategy that allowed Organic Passion Catering to grow consistently over nearly two decades.

The strategy focused on:

  • Creating a recognisable and trusted visual brand that could evolve over time
  • Designing two custom websites to support catering, events and cookbook sales
  • Positioning Organic Passion as a leading vegan catering business in Byron Bay through long-term SEO
  • Producing premium cookbook designs from concept through to print production
  • Working alongside Bleach PR to support media exposure and national brand awareness
  • Designing merchandise, market stalls, launch materials and promotional campaigns
  • Maintaining brand consistency across every customer touchpoint

The goal: build a brand with longevity, authority and genuine recognition within Australia’s plant-based food community.

The work

MangoTree Media has worked as Organic Passion Catering’s creative partner for over 18 years, delivering:

  • Long-term brand strategy

  • Two custom website designs and builds

  • SEO & Answer Engine Optimisation (AEO)

  • Two cookbook designs and print production management

  • Brand identity

  • Merchandise design

  • Product packaging, promotional materials and print management with international suppliers

  • Event and market stall graphics

  • Marketing campaigns and launch collateral

  • Media kit design

  • Ongoing creative direction and design support

Project Highlights

  • Creative partnership spanning more than 18 years
  • Designed and produced two bestselling cookbooks

  • Built two generations of the Organic Passion website

  • Ranked #1 on Google for “vegan catering Byron Bay” through long-term SEO strategy

  • Worked alongside Bleach PR to secure exposure across Australia’s vegan, food and wellness media

  • Designed graphics and branding for cookbook launches, food tours, events and merchandise

  • Managed international print production to deliver premium cookbook quality

  • Helped establish Organic Passion as one of Byron Bay’s most recognised plant-based catering brands

Hungry Vegan Cookbook Inside Page Graphic Design By Mango Tree Media

Snapshot

  • 18+ years creative partnership

  • 2 custom websites designed and built

  • 2 Australian bestselling cookbooks designed from concept to print

  • #1 Google ranking for “vegan catering Byron Bay”

  • 4.9% click-through rate despite operating in a highly specialised local niche

  • Strong visibility for high-intent searches including “vegan catering Byron Bay” and related plant-based catering keywords

  • Ongoing brand evolution supporting one of Byron Bay’s most respected vegan chefs and authors

Review

“I’ve engaged MangoTree media’s services for well over 10 years for various project. Multiple website designs and re-designs, design & layout for 2 cookbooks, posters & publicy, media kits, tshirts designs and everytime i have been 100% happy! Kellie gets it everytime, first time, i give her a brief and she cracks it straight away. She really is very talented, personable, professional and super creative. I highly recommend her for any creative design work.“

Anthea Amore – Chef, Author & Founder of Organic Passion Catering

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