Away At Byron Bay

From beautiful accommodation to a discoverable destination brand

Away at Byron Bay is a collection of premium guesthouses designed to offer relaxed, design-led accommodation in one of Australia’s most sought-after holiday destinations.

The challenge was visibility.

Although the properties offered an exceptional guest experience, the brand needed a stronger digital presence to compete in Byron Bay’s highly competitive accommodation market. Multiple properties also required a consistent online experience while maintaining their own unique identities.

The approach

We developed a destination-first digital strategy that positioned Away at Byron Bay as more than accommodation—it became a gateway to experiencing the region.

The strategy focused on:

  • Creating a cohesive brand across three accommodation websites
  • Building destination-focused content around the Byron Bay lifestyle
  • Developing a comprehensive Byron Bay Experience Directory to encourage longer stays and improve organic search visibility
  • Implementing SEO and Answer Engine Optimisation (AEO) to capture high-intent accommodation searches
  • Connect the booking system for a seamless booking experience across all properties
  • Balancing premium design with accessibility and ease of use

The goal: increase discoverability, strengthen the brand and generate more direct bookings throughout the year.

The work

MangoTree Media worked as an end-to-end creative partner, delivering:

  • Brand style guide

  • Away at Byron Bay website

  • Aireys Inlet Getaway website

  • Bangalow Guesthouse website

  • Byron Bay Experience Directory

  • SEO & AEO implementation

  • Email marketing

  • Media releases

Performance Snapshot

  • 34,100+ Google search impressions in just three months, demonstrating strong visibility for accommodation and destination searches.

  • 410+ organic website clicks from Google Search without relying on paid advertising.

  • Average Google ranking position of 14.7, with ongoing growth across high-intent accommodation keywords.

  • Strong visibility for branded searches including “Away at Byron Bay” and related accommodation queries.

  • Consistent year-round organic traffic supported by SEO rather than paid campaigns.

  • Improved visibility for multiple regional accommodation websites through one connected digital strategy.

  • Increased direct booking opportunities through a streamlined user experience.

  • A stronger destination brand that positions Away at Byron Bay as more than accommodation – it’s part of the Byron Bay experience.

Review

“Kellie came recommended to me and was a dream to work with. She is so professional to deal with and created such a beautiful, functional website for us in only a few weeks. She has a great eye for design and can also think practically so our new website is simple, beautiful and easy to navigate. Kellie also provided training after the completion of the website so that we can edit the site ourselves which is super handy. We will definitely be using her Mango Tree Media in the future.“

Natalie – Away Manager

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