Do you wonder which Social Media platform should your market your business on?

Well that depends on where your target audience hangout online. If you haven’t already you could download and fill out my “Knowing your brand” PDF which has specific brainstorming questions about who is the primary audience you are trying to reach? Age, gender, diversity, economics, buying habits, Industry etc? Once you understand your brand and who your trying to reach a little more than you can look at where they spend most of their time online and focus your effort and Ad spend accordingly.

Here’s an overview of the primary demographics and user characteristics for some of the most popular platforms:

Facebook

1. 1. • Age: Predominantly 25-34 years old, with a substantial number of users aged 35-54. Younger audiences (18-24) are declining.
      • Gender: Fairly evenly split between male and female users.
      • Geography: Global, but with significant user bases in North America, Europe, and Asia.
      • Interests: Family and friends updates, community events, news, entertainment, business networking.

Instagram

1. 1. • Age: Primarily 18-34 years old.
      • Gender: Slightly more female users than male.
      • Geography: Popular globally, especially in the U.S., India, and Brazil.
      • Interests: Visual content, fashion, beauty, travel, food, lifestyle, influencers.

Twitter

1. 1. • Age: Broad age range but particularly popular among 18-29 and 30-49 age groups.
      • Gender: Slightly more male users.
      • Geography: Strong user base in the U.S., Japan, and India.
      • Interests: News, politics, technology, sports, real-time updates.

LinkedIn

1. 1. • Age: Primarily 25-34 years old, with significant users aged 35-54.
      • Gender: Slightly more male users.
      • Geography: Strongest presence in the U.S., India, and China.
      • Interests: Professional networking, career development, industry news, B2B marketing.

TikTok

1. 1. • Age: Predominantly 16-24 years old, but growing among older demographics.
      • Gender: Slightly more female users.
      • Geography: Popular globally, especially in the U.S., China, and India.
      • Interests: Short-form video content, entertainment, challenges, viral trends, music.

Snapchat

1. 1. • Age: Primarily 13-24 years old.
      • Gender: Slightly more female users.
      • Geography: Strong user base in the U.S. and Europe.
      • Interests: Photo and video sharing, AR filters, messaging, daily stories.

Pinterest

1. 1. • Age: Predominantly 25-44 years old.
      • Gender: Mostly female users.
      • Geography: Popular in the U.S., Europe, and Latin America.
      • Interests: DIY projects, home decor, fashion, recipes, lifestyle inspiration.

Reddit

1. 1. • Age: Primarily 18-29 years old.
      • Gender: Mostly male users.
      • Geography: Strongest presence in the U.S., Canada, and the U.K.
      • Interests: Niche communities, discussion forums, memes, news, technology.

YouTube

1. 1. • Age: Broad age range, with significant users across all age groups, particularly 18-49 years old.
      • Gender: Fairly evenly split, but slightly more male users.
      • Geography: Global, with significant audiences in the U.S., India, and Brazil.
      • Interests: Video content on virtually any topic, entertainment, tutorials, music, vlogs.

These demographics definitely shift over time as platforms evolve and new ones grow, do your own research and use a platform you enjoy.