The Beauty Room

MangoTree Media first delivered the website for The Beauty Room Airlie Beach, helping establish a strong digital foundation for the original salon. Following that success, the business expanded into a second, more specialised offering, The Beauty Room Skin Clinic. The challenge was to unify both locations under a cohesive brand system while elevating the Skin Clinic into a more refined, clinical-luxe space. MangoTree Media delivered the Skin Clinic website and continues to support the brand with ongoing graphic design, ensuring consistency, clarity, and a premium experience as the business evolved.

The work

MangoTree Media worked as an end-to-end creative partner, delivering:

  • Brand for skin clinic development and style-guide

  • Website design and build

  • Brand positioning strategy

  • All print design

  • Video and motion graphics

  • SEO and AEO implementation

  • Press kits and media releases

The approach

The original Beauty Room had a website, but it wasn’t supporting the business or search visibility in any meaningful way. The focus was on rebuilding the site and refining the brand presentation to better reflect the quality of the treatments, establish trust, and convert both locals and holiday traffic into bookings.

The success of that relaunch directly supported the opening of a second location, The Beauty Room Skin Clinic. From there, the strategy shifted to unifying both businesses under a premium, search-led digital presence, with a strong focus on local SEO and AEO. This positioned the brand at #1 on Google for key Airlie Beach beauty and skin searches and laid the foundation for long-term, scalable growth.

The outcome

  • Strong, sustained Google visibility with 22,000+ search impressions in just three months, positioning the clinic as a leading skin destination in Airlie Beach

  • Consistent high-intent organic traffic, delivering 700+ website clicks from users actively searching for treatments like Botox, laser hair removal, and facials

  • Above-average click-through rate (3.4%), outperforming typical local service benchmarks and signalling strong brand trust and relevance in search results

  • Page-one rankings for core money keywords, capturing ready-to-book local clients rather than passive browsers

  • Daily organic demand, generating a steady stream of qualified enquiries instead of one-off spikes

Review

“Kellie was amazing to work with! Designed what I asked for and more efficiently and nailed what we were hoping to achieve! Very efficient and reliable! Excited to work on more projects together! Thank you Kellie!”

Charlotte – Owner

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I’m always excited to hear about your creative projects, I love making products, services and events come to life with the best that good web design, graphic design and digital marketing strategy has to offer. Please get in contact with your project ideas for a free, no obligation quote. I look forward to growing your business!