Rock & Roll Coffee Company
Rock & Roll Coffee Company blends bold Asian-inspired food with a strong, rebellious coffee culture. The challenge was to sharpen the brand and build a digital presence that turned curiosity into foot traffic.
The work
MangoTree Media worked as an end-to-end creative partner, delivering:
The approach
The focus was on delivering the brand directly to customers through a clear, confident, and unmistakably Rock & Roll voice. Messaging leaned into a loud, rebellious tone, with vintage references to the golden era of rock adding depth and character. Visually and verbally, the challenge was to unite bold coffee and Asian food into a cohesive identity that felt intentional and authentic.
Rock & Roll Coffee Company was positioned as a local secret worth discovering, a laneway destination with cult appeal rather than just another café. Brand and design decisions supported both customer experience and daily operations, from menus and signage to a website built for clarity and discovery. SEO and AEO were embedded from the start, helping the venue grow from a locals-only gem into a must-visit stop for tourists while keeping its edge intact.
The outcome
Review
“Kellie at Mango Tree Media went above and beyond to ensure we have solid foundations for success in our branding, helping us to really explore who and what we are and where we want to be. Her wealth of experience & thoughtfulness coupled with her professional and prompt service took us from a bit stressed and confused to assured excitement! It was the best investment in our business we could have made and we adore our site!”
Rebecca – R & R Manager
