Mullumbimby Farmers Market celebrates local growers, makers, and community connection at the heart of the Northern Rivers. The challenge was to respect and retain the existing retro style brand while redesigning the website, introducing a cohesive merchandise line, and strengthening digital marketing to better support vendors, engage visitors, and future-proof the market’s online presence.

Mullumbimby Farmers Market Home Page Website Design By Mango Tree Media

The work

MangoTree Media worked as an end-to-end creative partner, delivering:

  • Create market growth strategy

  • Website design and re-build

  • Existing database cleanup

  • Email marketing

  • Video and motion graphics

  • Merchandise e-commerce

  • SEO and AEO implementation

The approach

Mullumbimby Farmers Market already had a strong, community-built identity with a relaxed, retro feel that reflects the culture of Mullum itself. The approach focused on honouring that spirit and visual language, refining and extending the existing brand rather than reshaping it.

This carried through into a refreshed website, a cohesive merchandise line, and supporting digital marketing that felt local, welcoming, and authentic. Every decision was guided by the market’s role as a community hub, making it easier for visitors to find, engage with, and support the market while preserving the character and values that make it distinctly Mullumbimby.

The outcome

  • Clear uplift in digital visibility following the website redesign and refreshed brand presentation
  • 1,600+ unique website visitors in a single month, demonstrating strong and consistent regional community interest
  • 2,100+ visits and 8,000+ page views, showing repeat engagement and practical use of the site
  • A more functional, accessible website supporting stallholders, visitors, and market communications
  • A fully synced onloine and physical stal for merch using Square and Woocommerce

  • A platform built for growth, supporting ongoing promotion, merchandise, and future digital campaigns

Review

“We struck gold when we found Kellie as our new web designer…the end result looks amazing! she was so onto the timeline making our transition effortless, thank you Kellie”

Allie – Market Manager

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