Global Dance Collective is Queensland’s largest world dance school, known for its vibrant, inclusive, and culturally rich approach to movement. The challenge was to create a distinctive brand from the ground up that matched the scale, energy, and uniqueness of the organisation. MangoTree developed the initial brand identity, website, and print collateral, extending into event and visual design to support performances, education programs, and community engagement, while giving the collective a strong, cohesive platform to grow and be recognised nationally.

The work

MangoTree Media worked as an end-to-end creative partner, delivering:

  • Create market growth strategy

  • Creating Brand and Styleguide

  • Website design and re-build

  • Email marketing

  • Video and motion graphics

  • Merchandise design

  • SEO and AEO implementation

Mango Tree Media Global Dance Collective Dance Merch Dance Bag

The approach

After branding Cara’s Belly Dance Collective, she approached MangoTree to help create a nationally focused global dance company, the first of its kind in Australia. The approach centred on building a bold, distinctive identity that could scale nationally while staying true to the cultural depth and diversity at the heart of world dance.

This extended into a strong brand system, website, print and event design, with national festival assets developed to meet the standards and expectations of major programs. A short-run merchandise line for dancers helped unify the community, while every touchpoint was designed to position Global Dance Collective as a credible, professional, and uniquely Australian leader in world dance.

The outcome

MangoTree Media worked as an end-to-end creative partner, delivering:

  • National recognition as QLD’s biggest world dance school

  • Increased opportunity for festival appearances

  • Increased enrollments to the school

  • Passive income with merch design

  • Ability to book the bellydance group for corporate functions

  • Increased authority in the field of expertise

  • Business of the year in Townsville achievement

Review

“Kellie is hands down the best! I needed someone who was down to Earth, honest and would tell me what worked and what didn’t. She has taken care of my graphic design needs for many, many projects I’ve needed work for. She’s never failed to be anything short of absolutely remarkable. Don’t go anywhere else!!

Cara – Director

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I’m always excited to hear about your creative projects, I love making products, services and events come to life with the best that good web design, graphic design and digital marketing strategy has to offer. Please get in contact with your project ideas for a free, no obligation quote. I look forward to growing your business!