Away At Byron Bay

Away at Byron Bay is a collection of curated guesthouses designed for a premium destination holiday experience.

MangoTree Media was engaged to create and evolve the digital presence across three websites, refining the online experience to reflect the premium offering while making it easy for guests to discover the regions experiences, explore, and ultimately book.

The work

MangoTree Media worked as an end-to-end creative partner, delivering:

  • Brand styleguide

  • Away At Byron Bay website build

  • Airey’s Inlet Getaway website build

  • Bangalow Guesthouse website build

  • Local directory guide for tourists

  • SEO and AEO implementation

  • Email marketing

  • Media releases

The approach

The focus was on creating a cohesive digital experience across all Away at Byron Bay guesthouse websites, delivering a consistent brand feel while allowing each property to retain its own character. The design language was calm, beachy, and fresh, reflecting a premium holiday experience while retaining approachability for the target audience. Visual and written elements were shaped to evoke ease, escape, and comfort from the first interaction.

Accessibility and usability were central to the approach, ensuring the websites supported accessible tourism principles and were easy to navigate for a wide range of guests. Alongside this, the brand needed to speak to adventure and location, so we create Byron Bay Experience Directory to showcase the destinations beaches, nature, shopping and pubs, clubs and restaurants. Design and content decisions balanced luxury with approachability, helping position Away at Byron Bay as a collection of refined retreats that feel welcoming, effortless, and distinctly connected to place.

The outcome

  • Strong brand + location query performance

  • Consistent daily traffic with regular spikes

  • Consistent visibility over 12 months without ads

  • Ranking visibility for high-intent accommodation searches

  • Increased bookings year round

  • A significant upgrade to the awareness of the brand

  • Three websites working great for local search in their regional areas

Review

“Kellie came recommended to me and was a dream to work with. She is so professional to deal with and created such a beautiful, functional website for us in only a few weeks. She has a great eye for design and can also think practically so our new website is simple, beautiful and easy to navigate. Kellie also provided training after the completion of the website so that we can edit the site ourselves which is super handy. We will definitely be using her Mango Tree Media in the future.“

Natalie – Away Manager

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