75% of potential mental health clients judge the credibility, level of trust and professionalism of a Therapist, Counsellor, Mental Health Worker or Psychologist health professional based on their website design and content before proceeding to contact or book an appointment.

Well designed professional websites, with clear call to actions, informative and keyword rich content and video, are particularly important in the health care industry to invite these potential patients to feel comfortable and held to take a very vulnerable next step!

Here is what to include in well rounded and professional therapist website for optimum results, and of course, couple with an appealing a well designed layout:

1. Homepage

• Introduction: A friendly introduction that helps set the tone and invites visitors to explore.
• Brief Overview of Services: Highlight your specialties, such as individual therapy, couples counseling, or family therapy (make it keyword rich).
• Call-to-Action (CTA): Buttons like “Schedule a Consultation” or “Contact Me” to make it easy for visitors to take the next step.

2. About Me

• Therapist Biography: Include your education, credentials, licences, certifications, and therapeutic approach. This helps clients understand your background and expertise.
• Personal Introduction: A brief personal touch about why you became a therapist and what drives your passion for helping others.
• Professional Photo: A friendly and professional headshot to build trust and connection.

3. Services

• Detailed Descriptions: Break down the types of therapy you offer (e.g., Cognitive Behavioral Therapy, EMDR, trauma-focused therapy, etc.) and explain who can benefit from each.
• Specializations: Highlight specific areas of expertise, such as anxiety, depression, trauma, grief, addiction, or relationship issues.
• Client Types: Indicate who you work with (individuals, couples, families, children, etc.).

4. Appointment Scheduling

• Online Booking System: If available, include a calendar or booking feature so clients can schedule appointments easily.
• Contact Options: Display phone, email, or a contact form for clients who prefer direct communication.
• Hours of Availability: List your working hours and any specific availability for new clients.

5. Fees & Insurance

• Rates: Transparency about your rates (hourly fees, session packages) helps clients prepare.
• Insurance Information: Specify which insurance plans you accept, if any, or whether you offer sliding scale payments or other financial arrangements.
• Rebates: Including Medicare or NDIS

6. Frequently Asked Questions (FAQs)

• Common Client Questions: Allow your potential clients to feel comfortable by covering topics like what to expect in therapy, how long sessions typically last, how confidentiality works, and how to prepare for the first session. As well normalizing any taboo subjects that are a barrier for patients to confront before therapy.

7. Testimonials

• Client Feedback: If allowed by your local laws and ethical guidelines, include anonymized client testimonials or success stories to build credibility and trust.

8. Blog or Resources

• Educational Content: Provide articles, videos, or resources on mental health topics to position yourself as an industry authority and provide value to site visitors. (make content keyword rich)
• Self-Help Resources: Links to useful books, podcasts, or organizations.

9. Contact Page

• Easy Access: Ensure your phone number, email, and office location are prominently displayed.
• Contact Form: Include a secure form where clients can reach out with inquiries or request appointments.
• Map/Location: Embed a map if you have a physical location.

10. Privacy Policy

• Include information on how client data is protected, and make sure to include any legal disclaimers necessary for privacy and confidentiality.

11. Client Portal (Optional)

• Secure Log-In: If you offer teletherapy or online forms, provide a secure portal for clients to access their records, billing, or ongoing communication.

12. Teletherapy Information (If Applicable)

• Platform Details: Explain how your online sessions work, what technology is needed, and any special requirements.
• Security Assurance: Reinforce the security measures to maintain client confidentiality during virtual sessions.

13. Social Media Links

• Stay Connected: Link to any professional social media profiles (LinkedIn, Psychology Today, etc.) to extend your reach and credibility.

Including these elements will help create a comprehensive, trustworthy, and approachable online presence for potential therapy clients.