Free Flow Yoga with Gopali represents a thoughtful reinvention of an established local studio into a thriving, community-led wellness space. When Gopali took over the business from its previous owner, she didn’t simply maintain it, she reimagined it. With clear vision, steady leadership, and a deeply authentic teaching philosophy, she elevated the studio into the most sought-after yoga space in her town while preserving its heart.
The challenge was to translate that growth and clarity into a high-performing digital platform. MangoTree focused on website strategy, SEO and AEO optimisation, and seamless integration with the Mindbody booking and payment gateway to reduce friction and simplify the client journey. The structure was refined to support course sales, class passes, and workshops, while strengthening organic visibility and local search presence.
The result is a streamlined, high-converting website that attracts aligned teachers, maintains the studio’s authentic feel, removes obstacles to purchasing classes and courses, and positions Gopali as a trusted and respected guide within her local wellness community.
The work
MangoTree Media worked as an end-to-end creative partner with Gopali delivering:
The approach
After taking ownership of the studio, Gopali partnered with MangoTree to transform an inherited, underperforming website into a strategic growth engine. The Free Flow Yoga website approach centred on working within the existing brand identity while completely restructuring the digital architecture, refining user pathways, and rebuilding the site into a class and course conversion machine. SEO and AEO foundations were strengthened, and Mindbody booking and payment integrations were streamlined to remove friction and simplify the purchase journey.
The build balanced calm, intuitive design with smart backend strategy, ensuring new students could easily discover classes while returning members could book, purchase passes, and enrol in courses without confusion. In parallel, MangoTree developed Gopali’s sister site, Anjali Ayurveda, creating alignment between the two platforms so they support and cross-pollinate one another. Every element was designed to create cohesion, clarity, and sustainable digital growth across both arms of her wellness business.
The outcome
In short, the website doesn’t chase vanity metrics. It captures commercial intent and converts local demand into real-world bookings.
Review
“I loved working with Kellie so much! I found her very easy to work with and I felt that she went above and beyond to support my vision for my website. I couldn’t be happier with my website, I get constant feedback about its beautiful design and also how easy it is to navigate. I am not at all tech savvy but Kellie really supported me through the whole process and was so patient and understanding. Thank you Kellie for my amazing website!…
Gopali – Owner Free Flow Yoga
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